A SUMMIT, REQUIRES PREPARATION.
The massive success of the Milan-Cortina 2026 Games has proven it: the mountains are a catalyst for universal emotions, embraced by 85% of younger generations. Yet turning this fleeting enthusiasm into a global, mainstream cultural phenomenon by 2030 remains a real challenge.
Elliot Brame / Dominique Jubert / Jordane Rabute / Céline Durand / Olivier Chirinian / Frédéric Giraud / Stéphanie Perret / Laurent Estrany / Thibaut Cornet
It is to address this challenge that PEAK30 was created, a strategic joint venture designed to support brands, institutions and territories in shaping their strategy within the mountain ecosystem.
By bringing together the expertise of four leading agencies in the sports industry (L'Uzyne, Lafourmi, Digital Playas and Leroy Tremblot), PEAK30 offers an unprecedented collective force and the ability to support partners end-to-end — from early-stage strategic consulting to the most complex on-the-ground activations.
Rooted in Lyon, Nice and Paris, PEAK30 is driven by strong convictions: that responsible engagement must sit at the heart of every campaign, initiative and activation.
We are also convinced that data must play a central role in informing decisions and guiding action. With this in mind, PEAK30 will launch the first edition of its annual barometer this autumn, developed in partnership with the research firm Insight Quest.
STRATEGY / BRANDING / ADVERTISING / SOCIAL MEDIA / INFLUENCE / EXPERIENTIAL
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Lyon - Nice - Paris